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Eight Sustainability Startups Selected for Reshaping Consumer Behaviour in Latin America Accelerator

The selected startups will receive support to tackle food insecurity and resilience by preventing food loss and waste, both on the consumers’ and the producers’ sides.
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Mexico City (April 17th, 2023) – Village Capital, with the support of Posner Foundation of Pittsburgh, announced that eight startups from Latin America have been selected to participate in the accelerator program, Reshaping Consumer Behaviour in Latin America.

The open call focused on supporting startups in Latin America that are preventing food waste by informing consumer decisions, generating efficient management practices, and detecting and preventing food loss in the production and distribution phases. Through virtual and in-person workshops, an award-winning curriculum, and milestone planning support, the accelerator program aims to help startups prepare for their next stage of growth, ultimately scaling their impact.

70 startups from 13 Latin American countries applied to participate in the accelerator. The final cohort is composed of eight startups from four countries (Argentina, Chile, Colombia, and Mexico). 63% of the cohort is headquartered outside of Latin America’s tech hubs and 62.5% is led by a female founder or C-suite member.

Here are the eight startups reshaping consumer behavior to prevent food loss and waste in Latin America:

  • Botanitec SpA (Santiago, Chile) designs and produces biotechnological solutions for the agricultural industry from natural active ingredients based on Circular Economy.
  • CurubaTech (Bogota, Colombia) utilizes inclusive crowd farming to promote food security and resilient agriculture, empower farmers, inform consumers, improve processes, and reduce waste.
  • Listo Para Comer (Santa Catarina, Mexico) operates a foodtech powerhouse catering to B2C, B2B, B2B2C, Retail, and Convenience stores with longer-lasting, ready-to-eat food options.
  • NanoFreeze (Bogota, Colombia) creates integrated solutions for refrigerated transport through the use of a novel bio-nanotechnology, reducing both the carbon footprint of the refrigeration industry and product waste due to the broken cold chain.
  • ORIGINO (Buenos Aires, Argentina) introduces supply chain traceability to capture all the information of agricultural products from source to retail.
  • POW! Foods (Santiago, Chile) develops a molecular modeling platform to replicate meat and dairy as a new food generation similar to animal-based protein, but with improved health and environmental benefits.
  • TuPlaza (Cali, Colombia) digitalizes massive food distribution channels while connecting quality-focused farmers conveniently, reliably, and securely, in an effort to become the one-stop-platform and fresh produce brand for grocery stores across Latin America.
  • Urban Farmers Pro (Bogota, Colombia) is reimagining medium-to-large scale vertical farming using recycled freight containers adapted as greenhouses.

Between April and May, 2023, the selected entrepreneurs will participate in two workshops (one online and one in-person summit in Mexico City) to complete a milestone achievement plan. The curriculum is focused on developing the networks and tools they need to scale their impact. Each startup will also collaborate with and receive mentorship from industry experts, investors, and other ecosystem partners in Latin America. Further, Abaca, Village Capital’s online global network, will provide a diagnostic tool and match them with relevant investors and resources. In doing so, the entrepreneurs will connect one-on-one with an investment analyst for feedback and support. Lastly, each startup will receive USD $4,000 in grant funding from the Posner Foundation of Pittsburgh to further scale their solutions.

For more information, reach out to Sofía Cándano at Village Capital (

About Village Capital

Village Capital is reinventing the system to back the entrepreneurs of the future. Known for its groundbreaking approaches to supporting founders who are building solutions to emergent social, economic, and environmental challenges, VilCap unlocks critical social and financial capital for early-stage companies to maximize business and impact growth.

Village Capital has operated in Latin America since 2015 by running over 16 accelerator programs involving more than 19 countries in the region including Bolivia, Guatemala, and Paraguay. VilCap has supported more than 170 locally-based startups working in sectors such as economic mobility, financial health, and sustainable agriculture. Learn more at and follow @vilcap_latam.

About Posner Foundation of Pittsburgh

The Posner Foundation of Pittsburgh invests in organizations locally, nationally, and across the globe. Through five priority areas, Environment, Human Rights, Education, Jewish Life, and Civil Society, the foundation seeks high-leverage opportunities to advance long-term structural solutions to social, economic, and environmental challenges.

In 2021, the Posner Foundation established a strategic plan to guide and assess funding efforts in food waste, with emphasis on prevention solutions. The foundation envisions a waste-free food system that prioritizes efficient use of human, financial, and natural resources. In early 2022, the Posner Foundation released its first ever open call for proposals to bolster their food waste grantmaking, and now, the foundation supports a Food Waste Prevention Cohort of 14 grantee organizations working on a variety of projects to prevent food waste through reshaping consumer environments.